With real time traffic updates delivery vehicles can avoid traffic and show an accurate time of arrival to the manager in the office. The LINK tracking unit connects the vehicle to the office so the logistics manager can see vehicle location in real time which provides a permanent data flow for communication and workflow updates between vehicle and office. The Solutionįollowing a successful pilot in 3 vehicles in Portsmouth, the company decided to install LINK devices from Webfleet in all 33 vehicles. A solution was needed to ensure deliveries were on time, but also to provide vital information to production to ensure products were ready for distribution. Krispy Kreme operated a manual system that gave limited visibility as to vehicle positions and scheduled departure and arrive times. If the product isn’t on the shelves in the morning, not only would this result in immediate lost sales it also has an impact on the customer experience. Deliveries are made in the early morning in time for the day’s business, and the implication of a late delivery has an obvious impact on sales performance. The 11 locations (hubs) produce 200 dozen doughnuts per hour, each location has to deliver to 3 routes, from 3 vehicles, a total of 33 vehicles. Krispy Kreme UK delivers fresh doughnuts daily from the regional Hotlight Stores to coffee bars and kiosks in the local area, including a number of kiosks within Waterloo, Victoria, Paddington and Euston railway stations, targeting commuters travelling to work. The company entered the UK market in October 2003 in London and has since opened Hotlight stores in key cities including Manchester, Leeds, Portsmouth, Birmingham and Bristol, all of which include a unique ‘doughnut theatre’ giving lucky customers the ultimate Krispy Kreme experience. “We can’t be reactive, we have to be proactive.Krispy Kreme UK currently operates 46 stores and has a presence in over 400 cabinets with retail partners including Tesco outlets across the country. “If we’re not organized, we can’t manage,” Stevens says. The company’s other offerings include a “no fees for service” declaration it adopted in 2000, and sessions on business organization and training. “We’ve gone from 6 employees to 18, (and) we maintain a knowledgeable, professional staff that allows us to serve our clients. “We have a very long serving staff, … our average employment is 25 years,” he says. Staying true to its small business roots keeps the fleet growing, Stevens explains. It’s fleet of more than 3,000 vehicles includes, cars, trucks, and shuttle buses. “We are fleet managers, we do everything from A to Z that our clients need.”ĬFS had revenue of $13.7 million in 2010, and serves approximately 250 businesses. “We deliver (the vehicles) whether the client is in Detroit, Lansing, Chicago, Los Angeles, or in Canada,” Stevens says. Overall, CFS leases vehicles to businesses across the nation and in some parts of Canada. Services include advanced pricing, budgeting, vehicle ordering and delivery, along with specialty services such as mechanical assistance through a designated dealership, and maintenance for extended warranty programs. “I think that our economy is going to grow slowly, and that unemployment is going to ease gradually, but it is going to take too long.”ĬFS grew throughout Detroit by word of mouth in the mid 80’s as it started to serve small businesses beyond Highland Park, its original headquarters. “We would like to see our small effort result in the hiring 6,000 people,” Stevens says. The offer to increase staffing to 1 percent will be extended to all CFS venders and clients. We’re going to ask everybody to increase their employment to 1 percent.”įor CFS, that means adding two people to their staff of 18 in 2012, preferably those who have been unemployed for more than two years and are over the age of 50. Our obligation as a mature business is to help people find jobs. “We act as if we’re a department of our client’s company. “There are other companies out there that do what we do, of course, but they don’t do it the way we do it,” Stevens says. The company is a subsidiary of Snethkamp Automotive Group. Beginning as a small business on a mission to help other small businesses become mobile, Corporate Fleet Services has kept companies growing across the nation during the recession, and hopes to add to employment rolls, as well.Ī 30-year company veteran, Michael Stevens, vice president and general manager of Highland Park-based Corporate Fleet Services, or CFS, wanted to continue to grow the company and complete the foundational mission of sterling service that his father, Ralph Stevens, established in 1989.
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